Turning a want into a need is what we do.
View Our Clients
Turning a want into a need is what we do.
View Our ClientsWho we are & What we do
Frontline Image Consulting Group provides consulting services for every segment of the media industry, for major companies and start-ups in the US and across the globe. Global marketing raises consumer awareness of the options available, and people everywhere benefit from access to innovative products.Global marketing is important for businesses because it grants access to wider profit margins, huge demographic audiences and a better quality of life for consumers worldwide. Businesses that use global marketing to reach international audiences experience massive potential for prosperous expansion. Companies that take advantage of global marketing excel because consumers all over the planet regularly buy products at local retailers that are imported from other countries. For companies to continue to grow successfully,marketing teams must eventually learn to tackle the global marketplace.
Just 10% of US manufacturers export their products Exporting US Manufacturers Pie Chart Global marketing occurs when marketing managers use a global plan to effectively market their goods and services on an international basis.
There are many reasons why global marketing is very important to U.S. companies. Most companies realize that their target market is limited if they just concentrate on a U.S. market. When a company thinks globally, it looks for overseas opportunities to increase its market share and customer base. Lots of companies have caught on to this; in the past 20 years, global trade has gone from a few hundred billion dollars a year to 18 trillion.
An international business is more likely to experience exponential growth than a domestic business. Companies that market in a single nation operate within business barriers, but global marketing may lead to incredible success in many corners of the world. Companies are able to achieve great success by satisfying both local and global demand. The power of global marketing allows them to surpass competitors that confine themselves to domestic markets. Global marketing is a necessary feature of companies that desire to move beyond traditional borders.We have a proven track record of successful global engagements. Etc
It’s also a plus that we are NMSDC affiliated.
Branding with you on the "Front Line"
• Global Business Development
• Individual & Product Branding
• World Wide Internet
• Multiple social media platforms
• New & existing Product placement
• Product launches
• Digital press kits
• Global multi-cultural marketing
• Celebrity/Entertainment marketing
• Retail mix marketing
• Corporate Branding
• Cooperative marketing
• Target Marketing
• Brand Development
• Global marketing
Your Customer Conduit is Who We Are
Brand development is the process of creating and strengthening your professional services brand. As we help firms develop their brands, we divide the process into three phases.
The first phase is getting your brand strategy right and aligned with your business objectives.
Second is developing all the tools you will need to communicate the brand, such as your logo, tagline and website.
Finally, there is the phase of strengthening your newly developed or updated brand.
Companies use this strategy because they see how differentiated the marketplace has become, and how it's no longer productive to market to everybody in general.
Companies must drill down and ask themselves relevant questions to create a profile of their ideal customer. They must ask about the customers' age, gender and salary, and where they live.
Discover, Ideate, Engage Measure
Target marketing is the practice of aiming goods and services at a specific group of consumers. Rather than take a shotgun approach, for example, selling to 18- to 49- year-olds, companies try to narrow their marketing as much as possible, finding only the consumers who are likely to buy from them.
We've Got You Covered
Cooperative marketing occurs when organizations or a group of businesses with the same type of product work together to encourage people to buy their products. These businesses will usually pool their money together to pay for marketing and advertising in print ads, radio spots or other mediums.
Our Point of Difference
Corporate branding is the practice of using a company's name as a product brand name. It is an attempt to use corporate brand equity to create brand recognition. It is a type of family branding or umbrella brand.
Product choice is driven by the target customer base. Choosing what to sell, how to organize the inventory and display details are central to product decisions. Basic pricing strategy includes anticipated cost of goods, advertising, employee salaries and freight costs. A carefully constructed mark-up policy lets the customer find value and satisfaction in the final retail price. A retail business and its outlets should be placed in locations that attract the intended target customer, such as malls, a brick-and-mortar free-standing building or in a grouped downtown shopping atmosphere. Customer awareness is easily achieved through advertising because it quickly reaches its intended recipient. Simple websites on the Internet reach global markets and establish another dimension of consumers. Promotion is also accomplished when employees are engaged and knowledgeable regarding the product line.
Our Process
We begin every project by first dissecting your brand to better understand the essence of its appeal. We then work to identify “real” consumer desires and how your brand is best positioned to fulfill. We will then ask all the “right questions” to interpret and translate those insights into relevant strategies and expressions that give consumers a reason to care. With this foundation we ideate and recommend “Big Brand” and program ideas that can move the market and produce measureable results.
Understand
brand essence, objectives and competitive landscapes
Uncover
brand essence, objectives and competitive landscapes
Translate
brand essence, objectives and competitive landscapes
Ideate
brand essence, objectives and competitive landscapes
Develop
brand essence, objectives and competitive landscapes
Deliver
brand essence, objectives and competitive landscapes
Measure
brand essence, objectives and competitive landscapes
Review
brand essence, objectives and competitive landscapes
CONTINUOUS CLIENT ENGAGEMENT >> CONTINUOUS CLIENT ENGAGEMENT >> CONTINUOUS CLIENT ENGAGEMENT
We've Got You Covered
We work with our clients to customize the right mix of traditional and online marketing, experiential engagement and social media outreach to build the right program activity around your target consumers lifestyle, interest and values. The mix of activities will be designed to answer the ultimate consumer question of "so what,who cares?", and motivate consumer to take a desired brand action.
Interested? Contact Us Now >
Tel: (866) 657-7227
Fax: (866) 591-8747
Turning a Want Into a Need is What We Do
By seamlessly integrating your brand into the core values and interest of today’s consumers we help clients to develop and execute strategic lifestyle image campaigns that turn your brand into one they can’t live without.
Our Point of Difference
A boutique agency that is lean and agile enough to move at the speed of business, we pride ourselves on being known for consistently executing best-in-class work on time and on budget. Whether a project is small or large in scope, our work ethic, integrity and passion for our client’s business is beyond reproach. It’s a plus that we are also NMSDC affiliated.
